Affiliate of the Year

Better Collective

- Detailed submission with impressive results in a competitive market.

- Strong offering with innovative content and good acquisitions. Also find the "Responsible Affiliates in Gambling" of particular interest.

Casino Content Supplier

Evolution Gaming

- A very strong submission with key metrics to back up it's claims. a specific Nordic focus also provides a key differentiator.

- In an area of "small" languages with proud and strong national identity being able to deliver a large selection of games in the native languages adds incredible value to an operator. Innovation of new games implementing new technology and a combination of several different media and technical solutions show great leadership and strong trendsetting within innovation of games.

Affiliate Programme

Kindred Group

 - A comprehensive programme with evident results. Submission covers all criteria and is well presented.

- Kindred affiliates have had a strong year.

- Impressive programme - good features and rewards that has expanded rapidly to embrace the US market.

Customer Services Operator

Betsson Group

- The focused use of AI and self-help services to avoid the situation where a player feels a need to contact customer service is the way of the future for any e-commerce business. One thing that still keeps many from going 100% digital is the lack of personal assistance by phone when something doesn't work or goes wrong. The possibility to opt in for a call back is something that all online businesses should have if they are fully committed to happy customers. Based on the entry the response times to the customer are excellent, which adds to the value of the customer service for the customer.
Having dedicated, well educated and empathetic staff members in customer service, and being able to retain them so both the company and its customers can benefit from their year long experience is unfortunately underrated and undervalued by many businesses. Betsson Group however seems to have fully understood the importance of this

- A particularly impressive entrant in all departments backed by a wealth of information to back up the submission. Excellent.

- A very strong entry across all criteria.

Marketing Campaign

Kindred Group

- One of the biggest threats to the regulated markets in Scandinavia is the negative standing that the online industry has in the public opinion. Which to a large extend is caused by very agressive advertisement mainly on radio and TV. The negative perception of the industry to be all about taking advantage of the vulnerable and only thinking about profit. With the 30/30 promotion, Kindred Group is giving back money to the society and the campaign shows that Kindred Group has a great understanding of the sports associations' role in the Scandinavian societies, their position in regards to the question of gambling and the place that sports and sports associations have in the hearts of the Scandinavians. The results and the improvement of Kindred Group's brand Unibet shows that this is a route that the entire online gambling industry as a whole need to consider going forward to improve the public's opinion of the industry, which again will lead to more sensible regulation.

- Innovative and effective campaign at real scale.

- A high profile impressive campaign with a wide reach and giving back to the community at it's core.

Mobile Operator

LeoVegas

Still an impressive "mobile first" operator but the rest are catching up fast.

In House Innovation

Danske Spil

- Brilliant, really fantastic innovation.

- Very cute without giving the player any illusions of what it is - interesting way to make lotteries more engaging and personal.

Casino Platform Supplier

Playtech

- Takes the main points into consideration. The full points are allocated because of the focus on responsible gambling included in the player journey.

- A good year for Playtech in the Nordics. Not excellent but better than most year.

- Similar to microgaming - much the same as last year  nothing really new or especially innovative.

Sports Betting Operator

Kindred Group

- Providing a large number of markets both in football but also in other sports helps other sports in the competition with football for exposure and supporters.
By offering a sportsbook that is not entirely focused on football, Kindred Group show leadership in the industry and help less popular sports get more exposure, e.g. through live streaming of relevant events.

- The gold standard for betting in the Nordics in terms of both product and scale.

- An impressive submission from a recognised leader in sports betting.

Casino Operator

LeoVegas

- LeoVegas has had a very strong year backed by even more innovations.

- Another great all round entry that lives up to the company slogan and impressive numbers and product portfolio.

Socially Responsible Operator

Kindred Group

- Exceptional submission - Kindred are clearly leading the pack and not just talking about RG, but living and breathing it.

- Definitely one of the leaders when it comes to the data driven side of RG but are missing some of the low hanging fruit.

Sports Betting Supplier

Scientific Games

- Substantial growth, substantial investment being made to the product. Definitely a good product. No supporting documentation provided.

- A good year overall for Scientific Games.

- First truly global sportsbook provider spanning Europe and the US with ability to support Asia too.

Operator of the Year

Mr Green (William Hill)

- Mr. Green stands out from the rest by its concentrated focus on responsible gambling, and using player behaviour data to change the lounge area differently for high risk players with more focus on Responsible gambling than low risk players, where the need for increased focus on gambling problems is not as high. This is one of the ways that the industry needs to go soon in the Nordic markets to avoid overregulation and increase public perception.

- Good growth and a return to form.

- A very impressive response backed up by demonstrable achievements across all criteria. A leading submission.