EGR Nordics Awards 2019

The EGR Nordics Awards will celebrate the most successful and innovative online gaming companies operating in the Nordic region.


The EGR Nordics Awards will celebrate the most successful and innovative online gaming companies operating in the Nordic region.

Whether it is commercial success, game-changing innovation, leading customer service or marketing prowess, these awards will recognise the operators and service providers that have stood out over the past 12 months in an extremely competitive market.


Affiliate of the Year

The judges will reward the affiliate that has stood out from the pack in a competitive Nordic-facing egaming sector through innovation, traffic generation and growth, genuine ROI for operators and the ability to build strong partner relationships. This is not an award for the biggest affiliate site in the Nordics, but scale will be a factor in determining the winner. Entrants will need to provide evidence of growth, innovation, quality and scale of traffic and differentiation.

Key criteria include:

  • Differentiation and quality of offering
  • Quality and scale of traffic
  • Growth
  • Innovation
  • Strong partner relationships
Affiliate programme

This category rewards the operator affiliate team that can best demonstrate the use of innovative and effective marketing strategies to drive customers to their sites.

Judges are looking for programmes that have used the full range of marketing tools available. In this highly competitive environment, evidence of strong affiliate partnerships and effective use of brand messaging will also play a vital role in selecting the winner.

Key criteria include:

  • Innovation and creativity
  • Brand messaging
  • Acquisition or retention numbers
  • Affiliate relationship management
Casino Content Supplier

This award will be given to the supplier that has offered the most successful casino content over the past year. Judges will award the prize for the quality and performance of the casino software and related technology, customer service and the company’s commercial success, with special consideration given to innovation.


Key criteria include:

  • Product development
  • User interface and experience
  • Innovation
  • Understanding of customer needs
Casino Operator

The winner of this award will be the casino operator that has been able to dominate the sector through their reach across the Nordic region and quality of their product. Entrants will be judged on the originality of their product, the strength of the brand and product, and the innovations which help to set them apart from their competitors.

Key criteria include:

  • Growth and commercial success
  • Innovation and differentiation
  • Quality of product
  • Customer acquisition and retention strategies
  • Quality of brand and marketing
Casino Platform Supplier

This award will be given to the supplier that has offered the most successful casino product over the past year. Judges will award the prize for the quality and performance of the casino platform and related technology, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

  • Scalability and integration
  • Commercial success
  • Stability and flexibility
  • Understanding of customer needs
Customer Services Operator

This award will go to the operator that can best demonstrate that it truly has the customer at the heart of its business, and manages its resources to continuously improve its performance standards ensuring it can meet the needs of its entire customer base. 

In-house Innovation

This award will recognise the operator that can demonstrate it has developed the most effective in-house product or platform which helped it stand out from its competitors and offered the biggest commercial boost to its business during the past 12 months. Relevant products include – but are not limited to – betting and gaming platforms, game content, mobile and tablet apps, and marketing technology. Judges will be looking for the success of the product, both commercially and in terms of solving a business need, as well as the level of innovation demonstrated in its conception and development.

Key criteria include:

  • Quality of product
  • Evidence of positive commercial impact
  • Innovation and differentiation
  • Link to solving direct business need
Marketing Campaign

This award recognises the company that has run the most innovative, intelligent and creative marketing campaign in the Nordics over the past year. Judges will select a winner based on effective use of brand and contextual advertising along with other elements such as banner ads, affiliate programmes, use of SEO and viral marketing for a specific campaign. The award is not simply for the most effective campaign in terms of ROI, but the financial performance of the campaign or its success in recruiting new customers will be a factor in judging a winner.

Key criteria include:

  • Innovation and originality
  • Use of different channels
  • Creativity
  • ROI including growth in customer acquisition
Mobile Operator

This award recognises the operator that has stood out from the pack within mobile and tablet real-money gambling. It is open to mobile-only operators or traditional egaming firms with a mobile product suite, but in either case the judges will be looking for evidence of innovation, growth, and the quality of product and service. Single product operators are welcome to enter, but special consideration will be given to operators with a well-integrated portfolio or products across iOS, Android and mobile web on both smartphone and tablet platforms.

Key criteria include:

  • Growth and commercial success of mobile products
  • Player metrics
  • Product quality and functionality
  • Innovation and differentiation
  • Cross-platform strategy
Nordics Operator

This award recognises the operator that has set the standards for others to follow in the Nordics region over the past year. The judges will be looking for a company that has acted as a driving force for innovation in the region across all areas of the business and the winning operator will need to demonstrate a market-leading proposition. Judges will be looking for a company that has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation and strong product performance in one or more of the key verticals.

Key criteria include:

  • Operational excellence
  • Quality and diversity of product
  • Innovation and differentiation
  • Growth and commercial success
  • Influence on wider egaming market
  • Strength of brand and marketing
Socially Responsible Operator

Judges will award the prize to the operator that has done the most to implement procedures designed to protect their customers. The winner will be rewarded for age verification technology, problem gambling support, responsible gambling safeguards and comprehensive KYC procedures. Special consideration will be given to operators that have campaigned for wider industry controls to ensure socially responsible gambling.

Key criteria include:

  • Age verification
  • Problem gambling assistance
  • Problem gambling safeguards
  • CRM and problem gamblers
  • KYC procedures
  • Advancement of research in gambling
Sports Betting Operator

In the competitive sports betting field, the operator that has been able to differentiate itself from its key Nordic-facing rivals through an excellent product offering, an effective marketing strategy and impressive global reach will be awarded this prize. Judges are looking for an operator that has enjoyed consistent growth over the past year and demonstrated operational excellence in the region.

Key criteria include:

  • Scale and growth
  • Innovation and differentiation
  • Quality of on and offline marketing
  • Quality of product
Sports Betting Supplier

This award recognises the supplier which has provided market leading technology to the online wagering sector over the past 12 months. Examples include but are not limited to sportsbook platforms, mobile app development, pricing and risk management, sportsbook data, and marketing software.

Key criteria:

  • Back office/reporting
  • Quality of overall service
  • Product innovation
  • Commercial success
  • Understanding of customer needs


To enter the 2019 Awards, please read the judging criteria carefully before completing the entry form. Your entry should clearly demonstrate how you have met all of the points detailed in the relevant category criteria.

On the entry form you will need to explain in a maximum of 1000 words why you think that your business should win the Award, giving supporting examples (in a PDF format) and evidence to illustrate your answer.

Please ensure that you have carefully read the judging criteria for your chosen category and that your answer covers each of the points outlined in the criteria. Please submit any supporting material together with your entry form.

You will need to complete a separate entry form for each category that you wish to enter.

Please note that the judging period is from 8 November 2017 - 8 November 2018.

Please note: Entries will close on Thursday 8 November.



EGR’s team of independent, external judges is updated each year and is selected to bring a diverse range of in-depth egaming expertise to the judging process. All judges are required to sign a disclaimer form to keep all submitted information and the winners confidential, and are obliged to declare that they have no conflicts of interest prior to judging.
The full list of judges will be published after the judging process has been completed so that there is no attempt to influence the judges as this would result in immediate disqualification from the awards.


Groups of judges are allocated categories, which are aligned to their specific market knowledge and avoid conflict of interest. Each group of judges have no access to the submissions or results of categories they are not involved in judging.


Awards will only be awarded in categories where two or more submissions have been received. A panel of independent, external judges decides on the shortlist prior to the submissions being sent to the final judges.


  • The judges read and analyse the submissions. Each judge allocates a score to each individual criteria per category, as well as a brief summary of their thoughts
  • Once the above is complete, judges submit their scores
  • Once the scores are submitted the winners are then automatically calculated by our online judging platform
  • If there is no clear winner a conference call will be held by the allocated judges for that category. A Highly Commended may also be rewarded in this instance.

EGR does not contribute or have a vote within this process. The winners will be announced at the awards ceremony.


EGR do not share individual judges’ scores and comments, however explanations for the winner of each category will be provided online after the event.


Affiliate of the Year Better Collective
Casino Content Supplier Evolution Gaming
Casino Platform Supplier NetEnt
Sports Betting Supplier SBTech
Affiliate programme - New for 2018 CherryAffiliates
Customer Services Operator Betsson Group
In-house Innovation
Marketing Campaign Paf
Casino Operator LeoVegas
Mobile Operator Casumo
Sports Betting Operator LeoVegas
Socially Responsible Operator Kindred
Nordics Operator LeoVegas


The EGR Nordics Awards will take place on Thursday 24 January 2019 at the Corinthia Hotel St George's Bay, Malta.


19:00 Welcome drinks reception
20:00 Three course dinner
21.30 Awards Ceremony
22.30 Post Awards Networking
23.00 Close

Venue Information

Corinthia Hotel St George's Bay
St Georges Bay
St Julian's STJ 3301
Tel: +356 2137 4114

Dress code

Black tie preferred.

Map and directions to venue



A table costs €4,275 for members and €5,155 for non members which includes attendance for 10, a drinks reception, a three course dinner with wine, the awards ceremony and post awards networking.

Please note: Individual tickets will not be sold until two weeks before the event and will be subject to availability.

For table booking queries please contact:

Clark Beecroft
+44 (0)20 7832 6596


Entries and general queries

Roxanne Swan
Event Manager
+44 (0)20 7832 6577


Sam Compagnoni
Group Commercial Manager
+44 (0)20 7832 6501

Awards tables

Clark Beecroft
+44 (0)20 7832 6596

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